The goal was to position INPAL among the best companies in the air conditioning and indoor environmental quality industry. Starting from a general baseline scenario of 95 total clicks and 739 average monthly impressions on the website.

INPAL's growth is the result of a digital transformation strategy. From the new visual identity, through the redesign of the V1 website, to the new launch of the high-performance V2 site, social content, and the launch of high-performance campaigns to generate quality leads. With 12% brand recognition, a 3% lead or contact conversion rate, a brand search volume of over 13K monthly queries, and a 2.5% engagement rate on social media.