This campaign was developed to boost product sales by immersing users in the “The knights are back” universe.

To capture attention and encourage registration, the promotion was launched with a highly aspirational prize. However, the real draw wasn’t just the prize, but the opportunity to experience the brand’s values through a trip for the winner and five guests to New York, Dubai, or Hong Kong.

The campaign was designed to demonstrate knowledge of the cities and the brand, fostering collective engagement and highlighting the essence of the spirit of the gentlemen. Once registered, participants entered the product code(s) to unlock a themed quiz, with prizes awarded for the fastest time and the highest number of product codes entered.